Some people think football fan's dedication to the game is madness. Mastercard think it's priceless
It wouldn't be a Mastercard campaign without a 'Priceless Surprise, so we decided to surprised a fan mad enough to get a tattoo of Buffon.
We wanted to find out the maddest things football fans have done for the game and reward them with tickets to the final of the Champions League
Buffon also "responded" to fan's using pre-prepared gifs, making his reply seem personal as well as creating content fan's can use for years to come.